MoneyLion: Hispanic Heritage Month (2018)

Written By Anscia Brown

Source: MoneyLion

Goal: Celebrate Hispanic Heritage Month across all social channels, including blog, Facebook, Twitter, Instagram, and LinkedIn.

Outcome: Worked closely with our Content Strategist and Copywriter to generate the following results:

  • Generated 1.2M impressions, 9K engagements, and 54K video views across Facebook, Twitter, and Instagram, with a total spend of $7.1K

  • Created two budget-friendly Latinx dishes videos that performed well across all social channels (see Instagram posts below)

  • Highlighted 2 MoneyLion employees and 2 MoneyLion members in our blog that was shared across MoneyLion social media channels

  • Shared 4 #MondayMotivation social posts that resonated with esteemed figures in the Latinx culture

  • Translated MoneyLion’s top two (2) performing blogs into Spanish

  • Created an organic hashtag strategy to use spend best efficiently

    • #HispanicHeritageMonth, #latinx #latino #latina #boriqua #latinamerica #latin #hispanic #hispanicism #MoneyLion

Hispanic Heritage Month Content

Latinx “Budget Bites” Videos

Anscia Brown https://www.ansciaterelle.com
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